A responsive website is a single website that adapts to the device for each user, whether desktop, laptop, smartphone, or tablet. A responsive website dynamically re-sizes its content and images for a variety of different screen sizes in order to ensure the website displays well and is easy to use on any device.

“We recommend using responsive web design because it:

• Makes it easier for users to share and link to your content with a single URL.
• Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.
• Requires less engineering time to maintain multiple pages for the same content.
• Reduces the possibility of the common mistakes that affect mobile sites.
• Requires no redirection for users to have a device-optimized view, which reduces load time.
• Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.”

Choosing to adopt responsive web design for your Company Website isn’t a decision to be taken lightly. Google prioritizes a site’s mobile viewing experience into the factors in its SEO algorithm.  Therefore, responsive design isn’t a choice—it’s essential if you want your site to stay visible in search results.

For more information about Responsive Website Design, contact Cinch Media.