From Word-of-Mouth to Web Presence
Pushaw Builders, a family-owned construction company in West Michigan, built an incredible reputation through quality work and referrals — but their website didn’t reflect it.
They needed a modern digital presence that would:
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Showcase their craftsmanship visually
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Rank for local “custom home builder” searches
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Convert site visitors into quote requests
A Custom-Built Website for a Custom Builder
Cinch Media designed a fully responsive, search-friendly website that highlights Pushaw Builders’ expertise and makes it easy for homeowners to reach out.
Key Deliverables:
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Modern Responsive Design: Beautiful on mobile and desktop
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SEO Optimization: Targeted “custom home builder” and “West Michigan contractor” keywords
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Project Showcase Gallery: Optimized image for portfolio visibility
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Conversion Path: CTA buttons and a simple quote form
Results that Build Real Momentum
Since the website redesign launch, Pushaw Builders has seen a clear upward trend in organic visibility and user engagement. Search Console data shows a significant surge in impressions and clicks. These improvements indicate that more qualified users are discovering and engaging with the site through Google Search, confirming that the redesign successfully enhanced both technical SEO and content relevance.
Beyond keyword gains, the overall site health and performance have improved dramatically. Pages load faster, internal linking is more strategic, and content now aligns closely with local homebuilding search intent in West Michigan. This has positioned Pushaw Builders as a more authoritative and visible brand in search results, leading to higher-quality organic traffic and greater long-term discoverability. The consistent growth in impressions and CTR demonstrates that the redesign not only improved rankings but also significantly expanded the company’s organic reach and visibility within its target market.
Our Web Design Process for Builders
We build more than websites — we build trust. Here’s how our process delivers real results for contractors and builders:
Discovery & Strategy
Understanding your goals, competition, and customers.
Design & Optimization
A responsive website built with SEO best practices from day one.
Launch & Growth
Tracking performance, optimizing for conversions, and helping you generate qualified leads.
Why Contractor SEO Matters
Homeowners and developers are searching every day for local builders online. Without SEO, even the most beautiful website can get buried in search results.
Cinch Media helps contractors:
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Rank locally in Google Search & Maps
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Build credibility with project portfolios
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Generate consistent web inquiries and phone calls
