Restaurant Marketing during the Coronavirus (COVID-19) Outbreak
The last month has brought much turmoil and uncertainty to small business. Restaurant owners are facing many decisions regarding the safety of their customers and staff, as well as the financial strain that is occurring. As a small business owner myself, I’ve been trying to find solutions that will assist my customers, and fellow businesses, in managing this unprecedented burden. Please consider the Marketing Resources below, and let us know if we can be of assistance.
Communicate with your customers!
Update your website with current information and ensure your menu is easy to find and navigate. Make sure your phone number or online ordering methods are front and center on your website and that the navigation structure is easy to manage on all devices. Set up Google Posts, update special hours, and optimize your Google Business Listing with relevant and timely updates. Utilize multiple online channels to reach your customer base — Website, Facebook, Instagram, Twitter, and Linkedin — and share other local businesses posts. They too, will often share! Consider using some of the tips and tools below.
Add an Online Pantry
Your customers are looking for a safe environment to pick up their essential items, other than a busy grocer, to limit their exposure. Consider which items you can offer as an add-on to your take out menu. i.e. toilet paper, eggs, flour, yeast, fresh bread, produce, and bulk items. We can easily incorporate this option in your WordPress website. Please contact Beth for more information.
Online Gift Certificates
Many customers are looking for ways to support their local favorites. Promote and sell your Gift Cards on your website, on Facebook, and through email Marketing! Online merchants, such as Square, offer affordable and reliable Gift Card Services. We are available to assist you with set up. Please reach out by email, use our contact form, or call Cinch Media at (616) 402-3528.
Prompt Future Visits
Slip in a coupon or for a future order. Offering one with an early expiration as well as one that extends into future months will prompt your customer to take advantage of your takeout service throughout the pandemic as well as in the future. A coupon for a free kids meal may entice someone to choose your restaurant over a competitor’s during this time.
Offer Pick Up Incentives
We all need a moment to get out during self quarantine! Taking advantage of free curbside pickup for orders placed through your establishment rather than relying on third party delivery services saves costs on both ends. Entice your customers with adding on an appetizer or dessert free of charge with a minimum purchase.
Offer Weekly Specials
Rotate weekly specials to keep your customers coming back for more! Promote a cost-effective option that is perfect for families, couples, or easy to reheat for singles.
Your customers are online now, more than ever! Fill their Facebook newsfeeds with photos of tempting dishes, daily or weekly specials, and recipes. Keep your customer informed!
How can we Assist You?
Stay consistent with your restaurant marketing activities. Keep your customers informed, create compelling content, optimize your online presence, look at partnerships, and prepare for getting back to “Business as Usual.” Let us know if we can be of assistance!