Local SEO Spotlight:  Google Posts

Make your business stand out on Google with Google Posts.

Google Posts allows you to publish your events, products and services directly to Google Search and Maps through your Google My Business account. Google Posts has now rolled out to all small businesses that use the Google My Business (GMB) platform.  By creating posts, you can place your timely content in front of customers when they find your business listing on Google.

 

Google Posts Set Up

Desktop:

  1. Sign in to Google My Business. If you have two or more locations, click Manage location for the location you’d like to manage.
  2. Click Posts. Click Create post.
  3. Here you can choose to add an offer, an update, an event, or a product. Just click each field, and enter the relevant information.
  4. Call to action: Include instructions such as “Buy,” “Book online,” “Learn more,” “Call,” or “Visit.”
  5. Once you’ve created your post, click Preview to see a preview. If it looks good, click Publish in the top right corner of the screen.

Mobile:

  1. Open the Google My Business app.
  2. In the bottom right corner of the screen, tap the + Post button.
  3. The “Create post” screen will appear. Here, you’ll see options to add photos, text, events, and a button to your post. Just tap each field, and enter the relevant information.
  4. Call to action: Include instructions such as “Buy,” “Book online,” “Learn more,” “Call,” or “Visit.”
  5. Once you’ve filled out your information, click Preview to view a preview. If it looks good, tap Publish in the top right corner of the screen.

Images/Video:
Take a high-resolution photo reinforcing your message so your post stands out.

  • Photos: Photos should be simple, direct, in-focus and well-lit, with bright, vibrant colors. Photos should have a minimum resolution of 400px wide by 300px tall, in JPG or PNG format.
  • Videos: We accept the following file formats for video: AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS. The maximum size for videos is 100 MB.

Once you’ve published a post, it will appear to customers on Google Search and Maps in a few moments. To ensure that posts are timely, they’re removed from the default view after 7 days (or when the event date the post referenced has passed).

Helpful Tips for Google Posts:

  1. Promote an Event, Special, New Product, or News to Share!  Consider the purpose of the post from the users perspective.  Encourage the user to visit your business, or make a purchase.
  2. Use high quality images.
  3. Be clear & concise about your offering. You have up to 1,500 characters for the details of your post, but the ideal length to grasp the user attention is 100 – 300 words, with the most important copy first.
  4. Call to action: Include instructions such as “Buy,” “Book online,” “Learn more,” “Call,” or “Visit.”
  5. Include a Call to Action: Buy, Book Online, Learn More, Call, or Visit.
  6. Use abbreviations for days and months, as well as abbreviate hours, to allow for more space in your post.

Examples:  “End of Season Sale!  50% off remaining stock.”, “Free Shipping this Week!”, etc.

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