Local SEO Spotlight: Google Posts
Make your business stand out on Google with Google Posts.
Google Posts allows you to publish your events, products and services directly to Google Search and Maps through your Google My Business account. Google Posts has now rolled out to all small businesses that use the Google My Business (GMB) platform. By creating posts, you can place your timely content in front of customers when they find your business listing on Google.
Google Posts Set Up
- Sign in to Google My Business. If you have two or more locations, click Manage location for the location you’d like to manage.
- Click Create post. Or click Posts from the menu.
- The “Create post” screen will appear. Here, you’ll see options to add photos, text, events, and a button to your post. Just click each field, and enter the relevant information.
- Once you’ve created your post, click Preview to see a preview. If it looks good, click Publish in the top right corner of the screen.
- Open the Google My Business app.
- In the bottom right corner of the screen, tap the create icon . Then tap the posts icon that appears.
- The “Create post” screen will appear. Here, you’ll see options to add photos, text, events, and a button to your post. Just tap each field, and enter the relevant information.
- Once you’ve filled out your information, you’ll see a preview of your post. If it looks good, tap Publish in the top right corner of the screen.
Once you’ve published a post, it will appear to customers on Google Search and Maps in a few moments. To ensure that posts are timely, they’re removed from the default view after 7 days (or when the event date the post referenced has passed).
Helpful Tips for Google Posts:
- Promote an Event, Special, New Product, or News to Share! Consider the purpose of the post from the users perspective. Encourage the user to visit your business, or make a purchase.
- Use high quality images.
- Be clear & concise about your offering… 100 – 300 words, with the most important copy first.
- Include a Call to Action: Buy, Book Online, Learn More, Call, or Visit.
- Use abbreviations for days and months, as well as abbreviate hours, to allow for more space in your post.
Examples: “End of Season Sale! 50% off remaining stock.”, “Free Shipping this Week!”, etc.